Lanificio Carlo Reda e figli (Carlo Reda and Sons Woolen Mill) was founded in 1865 in Valle Mosso, in the Province of Biella, by entrepreneur Carlo Reda, who started the company from an old mill. The company was carried forward by his son Giovanni until Luigi Botto took over in 1919.

The Reda story begins in 1865 with the founding of the historic wool mill in Valle Mosso (in the Piedmont region of Italy) by local entrepreneur Carlo Reda and is also linked to the Botto Poala brothers, descendants of a renowned textiles family. In 1919, the Botto Poala brothers acquire the historic wool mill, marking the beginning of a long road that will see Reda become an institution of the textile industry both in Italy and abroad.

Today, CEO Ercole Botto Poala, with the support of his cousins, Francesco, as COO, Fabrizio and Guglielmo, promote growth through continuous innovation while respecting the traditions and history of the company